Germany Online Grocery Market Overview:
Market Size in 2024: USD 24.36 Billion
Market Forecast in 203:3 USD 56.05 Billion
Market Growth Rate 2025-2033: 9.31%
The Germany online grocery market size was valued at USD 24.36 billion in 2024, and it is expected to reach USD 56.05 billion by 2033, exhibiting a CAGR of 9.31% from 2025-2033.
Germany Online Grocery Industry Trends & Growth Drivers:
Same-Day Delivery Becomes the New Normal
Shoppers in Berlin now want to get their groceries in just two hours. REWE started offering a 90-minute delivery time in July 2025. They now reach 78% of all postal codes. DHL Supply Chain opened a new 35,000 m² center with robots in Cologne in August 2025. This hub takes care of 12,000 orders each day and gets 99.8% right. Early numbers show that customer retention goes up by 22% if delivery comes within three hours. The Federal Ministry of Transport gave EUR 60 million in grants for last-mile service in June 2025, which helped to cut city delivery emissions by 18%.
Pix-Like Instant Payments Lock in Loyalty
Deutsche Bundesbank started Pix-style payments for grocery apps in July 2025. Edeka has a “Pay-Now” button that helps people pay much faster. This changed the checkout time from 90 seconds to only 12 seconds. More people finished their payments, with rates going up by 27% in the first month. Amazon Fresh Germany began a EUR 5 monthly subscription in August 2025. People who sign up get free same-day delivery and special discounts. The number of people stopping the subscription went down to 4%, compared to 12% for those who do not have it. The Ministry of Digital Affairs says quick payments now make up 41% of online grocery checkouts.
AI Personalisation Boosts Basket Size
Machine-learning engines now guess what shoppers want to buy. Aldi Süd started using an AI recommender in July 2025. The average basket size went up by 15% when people added snacks that were suggested to them. DM-Drogerie Markt looks at past buys to auto-refill pet food. After starting this, there was a 33% rise in repeat orders. The Federal Cartel Office gave the OK for data-sharing rules in August 2025. Retailers can share baskets that are anonymised so they can make their algorithms better, but still follow GDPR.
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Germany Online Grocery Market Segmentation:
Analysis by Product Type:
- Vegetables and Fruits
- Dairy Products
- Staples and Cooking Essentials
- Snacks
- Meat and Seafood
- Others
Analysis by Business Model:
- Pure Marketplace
- Hybrid Marketplace
- Others
Analysis by Platform:
- Web-Based
- App-Based
Analysis by Purchase Type:
- One-Time
- Subscription
Regional Analysis:
- Western Germany
- Southern Germany
- Eastern Germany
- Northern Germany
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Germany Online Grocery Market News:
- 12 Aug 2025 - REWE expands 90-minute delivery to 78% of German postal codes.
- 11 Aug 2025 - DHL opens 35,000 m² robotic hub in Cologne, handling 12,000 daily orders.
- 10 Aug 2025 - Instant Pix-style payments reach 41 % of online grocery checkouts.
- 9 Aug 2025 - Aldi Süd AI recommender lifts basket size 15% in first month.
- 8 Aug 2025 - Federal last-mile grants cut urban delivery emissions 18% in pilot cities.
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
